Project 1
My aim with this project
is to create a series of photographs that convey the idea of having
literal meanings displayed in the photograph. When I was little I was
always fascinated at the fact that the name New World had absolutely
nothing to do with grocery shopping. So I though that with this
project that I would choose supermarkets and create in those
supermarkets the literal meaning of the supermarket name. For example
with new world, I want to put into new world a “new world”. I
thought of taking photos of the outside of the supermarkets so that
when you look into the windows of them you can see the literal
meaning of the supermarket name in them.
I thought that this would
be interesting as I find supermarkets extremely boring and the
temperature is always cold, making it an uncomfortable place. So I
wanted to create an imaginative world within these supermarkets like
bored children would when having to accompanying their parents when
they went food shopping. I want to draw on a science fiction theme a
little bit with these photos, with the idea of having a world within
a world. I would intend for this work to be put in a gallery.
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